Woman of the week is a series that will focus on women in our industry as they share an insight into their thoughts on careers and fashion...
This week we talk to Elom Zotor. Elom is a 23 year old, London born Project Coordinator at The Bulb; a Social Media Manager for four different agencies; and she provides freelance event assistance for a number of fashion, sports and lifestyle brands. She is also the co-founder of a new music platform called Selective Hearing.
How long have you worked in events/how did you get into the sector? I have worked in the events industry for 4 years. At first, I started off in a staffing events agency as a silver service waitress. In between service, I found myself consumed with thoughts about elements of the event that did not concern me as a waitress such as; were we sticking to the production schedule? Did the organisers maximise the full potential of the event budget? Could they have cut costs and been more sustainable with catering? Is this event leaving a legacy? etc.
Confident that I wanted to pursue a career in experiential events and marketing, I began freelancing and providing assistance on campaigns and events for brands such as Nike, Puma, San Pellegrino, ASOS and Jack Daniels to name a few.
How do you deal with any lapses in confidence? I have lapses in confidence practically every day! The event industry is so completely saturated with creatives and it is so easy to doubt every aspect of myself. I have so much faith in God and the unique strengths and abilities I have been equipped with. As corny as it sounds, when my confidence is low, I send a prayer up and it changes everything.
What is the best event you have worked on?
One of the best events I have worked on would have to be a recent activation under the innovation and production of Urban Nerds Collective. As part of Puma’s dope ‘Do You’ campaign, I had the honour of participating in an experiential hub that was all about encouraging women to be confident in their individuality and empowering women through sports.
The experiential hub consisted of morning running, training and yoga, afternoon styling and photoshoot sessions, and was then followed by a night of music, dancing and networking. Every aspect of the activation screamed "Do You!"
What is your favourite item of clothing in your work wardrobe?
My black wide legged jumpsuit - comfortable, savvy, smart and can be worn with any type of footwear!
If you could get rid of one item of traditional 'suitable for work clothing' forever, what would it be?
DIE KITTEN HEELS, DIE!
Favourite place to shop for work pieces?
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What is the best piece of advice you have ever been given?
“Never for one second compare your career journey to another person’s. It is the height of stupidity to be envious of another person’s inimitable path.”
How important is a work life balance - what is your favourite thing to do outside of work?
Super important. How could you work so hard everyday to deprive yourself of a social life? Outside of work I attend as many gigs as I possibly can, I love hearing live music!
Last Instagram picture?
Last Instagram post is a video of an afrobeats dance class. I’m in the process of getting fit and dancing is the most fun way to do it!
If you could create or work on any event in the world, what would it be?
I would love to work on the North Sea Jazz Festival in the Netherlands. My dream role there would be to lead a team of creatives - constantly injecting innovation into every aspect of the festival and scouting up and coming jazz musicians from all over the world.
How do you ensure you are the best version of yourself?
I am such a reflective person. In absolutely everything I do I reflect on my personal performance - what I did well, what I flopped and how I can improve next time.
One thing that would surprise people about you:
I once interned for the agent of one of the world’s most famous footballers in the world. This would surprise people because I absolutely hate football.
What is the last event you attended as a guest?
An exclusive viewing party displaying Jordan Peele’s 2017 directorial debut; ‘Get Out’.
What's your next event/project?
I and three other associates are in the process of creating a live website launch for our music platform; Selective Hearing, as well as planning our second live music event.
What one piece of advice would you give to people looking to get into this industry?
Be as hands on as possible. When you are just starting out with little experience, do not think a task is ever beneath you because every single thing you do contributes to your character, working ethic and ultimately, your career. If you cannot manage the seemingly small and mundane, how can you ever manage anything bigger?